US-AID funds a Life, Digital Skills training program for Qaraqosh Women

Women‌‌ 02:53 PM - 2021-05-05

Photo Credit: U.S. Consulate

Iraq - Qaraqosh, USAID-funded Life and Digital Skills training program for 27 women in Qaraqosh aiming to gain professional skills in design and Marketing. 

 

USAID provided Qaraqosh women with a Life and Digital Skills training called "Maharati" in a unique opportunity aiming in developing marketing, graphic design, and photography skills. This gender-based opportunity aims to strengthen women's capacity and skills as a group of women discussed their challenges regarding the discrimination of job offers between males and females. 

 

The course began with a ten-week graphic designing training which provided the participants with crucial tools and skills to approach thinking like designers. Based on USAID, women improved their visual literacy and learned to think critically about how real-world designs look identical. 

 

Following the ten-week course, participants chose two specialization options: Digital Marketing or Photography. 

 

Thirteen women joined the five-week course in Digital Marketing Specialization where they learned about the fundamentals of digital marketing, targeting audiences, decision making, and content creation. They observed, analyzed, and critiqued Iraqi marketing and advertising from a gender-sensitive perspective for different services and products they saw every day and began to question the gendered implications of how products and services were marketed. 

 

PUKmedia / US-AID